Advertisers book digital campaigns and landing pages but as soon as the campaign goes offline, the landing pages are lost as well and can't be put to use anymore.
Advertisers and Sales Reps dislike local directories and marketplaces because they are "thin content" and usually do not offer value for advertisers or users.
Landing Pages for digital campaigns absolutely play no role for SEO despite their unique and relevant local content.
Advertisers book digital campaigns as a one-off thing and have no incentive to commit to annual contracts.
The best landing pages and content from digital campaigns stay available for users, advertisers and Google.
With artificial intelligence (AI) and human touch we add value to local business directories by extracting and enriching content from print ads, digital campaigns, flyers, social media profiles and posts, and more.
Contents on landing pages become SEO-relevant and display ads suddenly get a "SEO add-on" that local advertisers understand and appreciate.
Advertisers get an incentive to book long-term contracts to make sure their profile stays on permanently, is part of the category pages and listicles within the directory and can grow in Google only when it is online all the time.
Our marketplace profile extract all relevant data from print ads, flyers, brochures and many more and enriches it with the data from website, social media and Google My Business of the advertiser to make sure we have the full aggregated view of all relevant information about each advertiser. To please user and search engines alike.
We make sure that publishers can sell "display ads with a SEO twist" without additional overhead. We build the profile pages out of the landing pages done for "Smart Ads" and allow sales reps to add visibility in search engines to their "Smart Ads" sales pitch for every display ad campaign.
Full service business model charged per sold ad makes "Smart Ads" an immediate profit center for your company.
Using artificial intelligence enhanced by the love of detail of real humans makes sure 100% of your readers and advertisers are delighted by "Smart Ads".
Smartico deeply understands the challenges of news publishers, aligns its business model with yours and always goes the extra mile to make "Smart Ads" a success.
Smartico allows publishers to fully focus on their highest leverage and strongest USP: local ad sales based on strong regional relations with advertisers. Smartico delivers a full sales methodology from pricing, media kits and sales trainings to kick-start these efforts while taking care of 100% of ad production and ad operations.
Is the number of newspapers in Germany, Austria, Switzerland that use "Smart Ads" to boost their local ad sales and that are confidently recommending "Smartico" to their peers.
Newspaper sales reps successfully onboarded selling "Smart Ads" to 26,788 local advertisers per year.
Ad impressions served per year!